Less is More

I was going to keep this idea a secret, but since it would most likely benefit the online community if I release this to the blogosphere, that is what I will do.

Online advertisement companies, Google et al., need to realize something about advertisement and social capital. Building up a readership involves being a trusted source of information that presents itself if a clear and concise way.

Ads are annoying, even if they are relevant. They trade the social capital a visitor has invested into your site into cold, hard cash.