Less is More
I was going to keep this idea a secret, but since it would most likely benefit the online community if I release this to the blogosphere, that is what I will do.
Online advertisement companies, Google et al., need to realize something about advertisement and social capital. Building up a readership involves being a trusted source of information that presents itself if a clear and concise way.
Ads are annoying, even if they are relevant. They trade the social capital a visitor has invested into your site into cold, hard cash.
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